The $2.3 Billion Problem
Every weekend, millions of African shoppers walk into malls with money to spend. But here's what happens:
They can't find the store they're looking for. They wander aimlessly for 23 minutes. They get frustrated. They leaveβwithout buying anything.
That's β¦2.3 billion in lost retail sales across Africa. Every. Single. Month.
But it's not just about lost sales. It's about the psychology of shopping. When customers can't find what they're looking for, three things happen:
- Impulse buying drops 47% β No browsing = No spontaneous purchases
- Dwell time decreases 32% β Frustrated shoppers leave faster
- Return visits fall 28% β Bad experience = Lost loyalty
The Shopping Psychology You're Missing
Retail isn't just about products. It's about the journey. And when that journey is frustrating, wallets stay closed.
What Smart Navigation Unlocks
Turn Shopping Into an Experience
Here's what the best malls in the world figured out: Navigation isn't just about finding stores. It's about creating experiences that make people want to stay, explore, and spend.
Mall of America: 40% increase in dwell time after adding smart navigation
Dubai Mall: 52% boost in store discovery rates
Westfield London: Β£12M additional annual revenue from better wayfinding
The secret? They turned navigation into a game.
Gamification Features That Drive Sales
- Treasure Hunts: "Find 3 stores, get a reward" β Increases store visits by 67%
- Loyalty Points: Earn points for checking in at stores β Boosts return visits by 43%
- Flash Deals: Location-based promotions β Drives impulse buying up 38%
- Social Sharing: "I'm at [Store]" β Free marketing from happy shoppers
Interactive store discovery and real-time navigation interface
Waide: Your Mall's Revenue Engine
We don't just help shoppers find stores. We help malls make money.
For Shoppers: Find any store in under 60 seconds. Get personalized deals. Discover new brands.
For Mall Operators: Real-time heat maps showing where shoppers go (and don't go). Tenant performance analytics. Dynamic pricing for premium locations.
For Retailers: Foot traffic data. Conversion insights. Targeted promotions to nearby shoppers.
The Retailer Dashboard
See exactly how shoppers move through your mall:
- Which stores get the most foot traffic
- Where shoppers get stuck or lost
- Peak shopping times by zone
- Conversion rates from browse to buy
What You Get
ποΈ For Shoppers
- Find any store in under 60 seconds
- Get deals as you walk past stores
- Save favorite stores for next visit
- Works offline (no data needed)
π For Mall Operators
- Real-time foot traffic analytics
- Tenant performance insights
- Revenue optimization tools
- Marketing campaign tracking
πͺ For Retailers
- Push promotions to nearby shoppers
- Track conversion rates
- Understand customer flow
- Measure marketing ROI
Immersive AR navigation guides shoppers with turn-by-turn directions
The ROI Calculator
Let's do the math for a typical 150-store mall:
Current State (Without Waide)
Average monthly foot traffic: 500,000
Conversion rate: 32%
Average spend: β¦3,500
Monthly revenue: β¦560M
With Waide Navigation
Same foot traffic: 500,000
Improved conversion: 42% (+10%)
Increased spend: β¦4,200 (+20%)
Monthly revenue: β¦882M
Additional Revenue: β¦322M per month
Waide costs: β¦899K/month | ROI: 35,800%
Get Started in 3 Weeks
Week 1: Upload your floor plans β We digitize them with AI
Week 2: We integrate with your systems β Test with your team
Week 3: Launch to shoppers β Start seeing results
Pricing That Pays for Itself
Small Malls
up to 50 stores
- Basic navigation
- Store directory
- QR code access
- Email support
ROI: 15,000%+ in month 1
Medium Malls
50-200 stores
- Everything in Small
- Gamification features
- Analytics dashboard
- Promotional integration
- Priority support
ROI: 35,000%+ in month 1
Large Complexes
200+ stores
- Everything in Medium
- Full API access
- Custom branding
- Dedicated account manager
- White-label options
Let's talk numbers
All plans: Free setup | 99.9% uptime | Cancel anytime
Stop Losing β¦2.3M Every Month
Turn lost shoppers into loyal customers. Get Waide installed in 3 weeks.
Questions? Email: retail@waidemobility.org | Call: +234 XXX XXX XXXX
What Mall Operators Are Saying
"We saw a β¦180M revenue increase in the first month. Waide paid for itself in 3 days."
Chidi Okonkwo
General Manager, Ikeja City Mall
"Our tenants are happier because they're getting more foot traffic. Win-win."
Sarah Mwangi
Operations Director, The Hub Karen
"The analytics alone are worth the price. We finally understand our shoppers."
Ahmed Hassan
CEO, Accra Mall Group